MATRIX 2020

SPOTLIGHT: BARRI RAFFERTY

Executive Vice President and Head of Communications, Wells Fargo

Previously, as President and CEO of Ketchum, a top-five, global communications consultancy, Barri oversaw Ketchum’s offices and affiliates in more than 70 countries, in addition to the firm’s complementary businesses Access Communications, Brandzeichen, Interfuse, and Harrison & Shriftman. Barri is in the business of transforming brands, building reputations for some of the world’s largest companies, including P&G, Wendy’s, 3M and HPE.

Barri is especially passionate about promoting equity and eliminating bias. A frequent speaker on gender parity and unconscious bias, Barri spoke at TEDxEast and the World Economic Forum’s Annual Meeting. She helped found a women’s leadership network at Ketchum and Omnicom, received the Plank Center’s Milestones in Mentoring Award and is a member of the PR Council’s board of directors.

Her posts have appeared in CNBC, Fortune, the Dallas Morning News and PRWeek, among others. Barri is a graduate of Boston University (M.S.) and Tulane University, and she and her husband enjoy spending time with their two children, listening to live music and seeing beautiful vistas.

Member Spotlights
Susan Zirinsky SPOTLIGHT: SUSAN ZIRINSKY February 28, 2020
Barri Rafferty SPOTLIGHT: BARRI RAFFERTY February 21, 2020
SPOTLIGHT: CARLA HASSAN February 7, 2020
Tina Tchen SPOTLIGHT: TINA TCHEN January 31, 2020
Carol H. Williams SPOTLIGHT: CAROL H. WILLIAMS January 27, 2020
Ann Lewnes SPOTLIGHT: ANN LEWNES January 9, 2020
Linda Yaccarino SPOTLIGHT: LINDA YACCARINO December 13, 2019

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Member Spotlights
Susan Zirinsky SPOTLIGHT: SUSAN ZIRINSKY February 28, 2020
Barri Rafferty SPOTLIGHT: BARRI RAFFERTY February 21, 2020
SPOTLIGHT: CARLA HASSAN February 7, 2020
Tina Tchen SPOTLIGHT: TINA TCHEN January 31, 2020
Carol H. Williams SPOTLIGHT: CAROL H. WILLIAMS January 27, 2020
Ann Lewnes SPOTLIGHT: ANN LEWNES January 9, 2020
Linda Yaccarino SPOTLIGHT: LINDA YACCARINO December 13, 2019