SPOTLIGHT: BETH FELDMAN

Senior Vice President Communications, The CW Network/VP Communications, Nexstar Media Inc./Networks

Beth Feldman is currently the Senior Vice President of Network Communication for The CW Network where she oversees internal and external corporate communications and entertainment program publicity. She also currently serves as Vice President of Communications for the Networks division of Nexstar Media Inc.

Ms. Feldman joined Nexstar in April 2022 with nearly three decades of experience leading and executing mainstream, digital, and social media campaigns on behalf of leading television networks, film studios, consumer brands and authors. Throughout her career she has launched hit syndicated talk shows, primetime series, and high profile, well-known brands by developing groundbreaking media campaigns that generate media exposure and drive consumer and viewer awareness.

For 15 years, Ms. Feldman has served as a partner at Beyond PR Group, developing and executing successful digital media and influencer activation campaigns on behalf of more than a dozen television series and syndicated talk shows from major television networks including. From 1996 to 2007, she held positions of increasing responsibility with the CBS Television Network and served as Vice President for the CBS Communications Group. As a leading network television communications professional, Ms. Feldman played an integral role in the media campaigns for Emmy award-winning television shows such as CBS’ hit series “CSI,” “The Amazing Race,” and the final season of “Everybody Loves Raymond.”

NYWICI WANTS TO KNOW:

If you could have one superpower, which would you choose?

I would have the ability to time travel. As I look back on my life both personally and professionally, there were times I didn’t get a chance to truly savor those moments that I got to spend with loved ones like my grandmother, my mom before she was diagnosed with Alzheimer’s and my kids. I’d even go back to my wedding day and try all the food! From a work standpoint, I’d probably go back to some of the pivotal moments in my career and this time, not be as stressed as I was while I was going through it!

Tell me about the first job you’ve ever held.

My first job out of college was as junior publicist for a small PR firm that handled Geraldo, A Current Affair and The Joan Rivers Show. I was pursuing my master’s degree in journalism at NYU at the time, so I’d drive into the city from Brooklyn to our offices which were across the street from the CBS Broadcast Center.  Then after work, I’d head all the way to journalism school for night class. I don’t remember much about that first job other than using a fax machine to send out about 100 press releases to reporters. I also learned how to write press items and began to pitch the media. I started landing my very first media placements at that job and while I was studying magazine writing, I decided to stick with a career in PR and never looked back. I guess that’s probably why years later I became a parenting blogger and author. At the heart of it, I’ve always been a writer and content creator and have used that important skill throughout my career.

What energizes and drains you when you’re at work?

What energizes me is the ability to work with my team to dream up new and innovative ideas to generate media coverage. While I am a communications professional, at the heart of it, I’m also a content creator and creative marketer so I am always on the lookout for new ways to connect with audiences. What drains me most are working with individuals who have a hard time working collaboratively or thinking outside the stratosphere. If you can’t think big and take chances, then what’s the point?

What’s your process for turning a bad day into a good one?

I’m still working on that one. I’m a very positive and optimistic person and have a hard time when I deal with toxicity in the workplace. My husband is always the best person to help me cope with bad days and the best piece of advice he’s given me is to not take things so personally. Easier said than done!  The other thing that can turn my bad day into a good one is to spend time with our family and our pets. Nothing beats curling up on the couch after a long day and relaxing with the ones we love.

Why NYWICI?

I love being part of a super supportive organization filled with women who are dreamers, do-ers, and leaders who have made their mark on their respective industries and thrive by giving back. I also am so impressed by the scholarship and mentorship component of the organization. Finally, I have always been so inspired by NYWICI’s best in class events, those memorable acceptance speeches at The Matrix Awards, the camaraderie and lasting friendships I’ve made over the years.