SPOTLIGHT: ELINA KAZAN
Communications & Content Consultant, The Fragrance Foundation
Elina Kazan is a senior level executive with an extensive career in consumer, corporate, marketing, and crisis communications, specializing in retail, fashion, beauty, and branded entertainment. Currently consulting with The Fragrance Foundation on communications and content development, Elina has designed enterprise wide strategies for high profile events and corporate milestones. Having worked at Macy’s leading media and public relations strategies for over 300 high volume stores including the retailer’s iconic Herald Square flagship, Elina is a trusted C-suite advisor and resource to international and national media. Her career has spanned numerous retail touchpoints including new business initiatives, campaign launches, cause marketing, special events, market entries, shop openings, renovations, rebrands, M&A and corporate reorganizations. Her unique role intersected media and public relations with government affairs, real estate, entertainment and destination marketing. Maintaining brand reputation, Elina has steered positive brand narratives during turbulent economic cycles and social change.
She is the founder of her own consulting company working with B2B retail tech, DTC ecommerce businesses and non-profit organizations. Her current role at The Fragrance Foundation supports the trade association’s 200+ global membership. Mentoring emerging designers on PR and marketing as an advisory committee member of The Philadelphia Fashion Incubator which she helped launch in 2012, Elina has shepherded DTC brands toward growth in the retail marketplace.