SPOTLIGHT: SYDNEY WILLIAMS

Senior Director, Industries Markeing, Salesforce

Sydney is an award-winning marketing leader who has steered world-class teams to push the status quo for some of the world’s most iconic brands including GE, The Walt Disney Company, and JPMorgan Chase. Sydney currently serves as Senior Director of Industries Marketing at Salesforce, leading integrated marketing efforts for one of the fastest-growing industry segments at Salesforce: Retail and Consumer Goods. In this role, she is responsible for delivering global marketing and communications efforts across creative, content, media, and events.

Prior to joining Salesforce, Sydney served as the Head of Global Media and Creative Strategy at General Electric (GE). For nearly a decade, Sydney focused on reimagining B2B marketing at one of the world’s largest, most iconic companies– creating new audience engagement opportunities and unlocking commercial value from brand-led marketing efforts. During her tenure, Sydney delivered breakthrough brand campaigns that brought the GE narrative to life, increased brand equity, and helped facilitate commercial opportunities.

Before joining GE, Sydney spent over eight years at the award-winning advertising agency, mcgarrybowen where she held various leadership roles in account management for clients JPMorgan Chase, The Walt Disney Company, and Chevron.

Sydney also serves on the Associate Board for Reach Prep, a nonprofit that provides access to transformational educational experiences for high-achieving students in underserved communities.

NYWICI WANTS TO KNOW:

If you could have one superpower, which would you choose?

To be in two (or three!) places at once. Any working mom can most likely relate to feeling like there is never enough time in a day to give your absolute most to the things you care most about.

Tell me about the first job you’ve ever held.

I was a waitress at Jimmy’s Rib Joint in Wilmette, Illinois. I always smelled of BBQ sauce after work which was very embarrassing but I was always well-fed.

What energizes and drains you when you’re at work?

Creativity energizes me; Zooms that could’ve been an email drain me.

What’s your process for turning a bad day into a good one?

I go for a walk, then start over.

Why NYWICI?

I love the women who dedicate so much of their precious time and energy into making a difference.