SPOTLIGHT: SYDNEY WILLIAMS
Senior Director, Industries Markeing, Salesforce
Sydney is an award-winning marketing leader who has steered world-class teams to push the status quo for some of the world’s most iconic brands including GE, The Walt Disney Company, and JPMorgan Chase. Sydney currently serves as Senior Director of Industries Marketing at Salesforce, leading integrated marketing efforts for one of the fastest-growing industry segments at Salesforce: Retail and Consumer Goods. In this role, she is responsible for delivering global marketing and communications efforts across creative, content, media, and events.
Prior to joining Salesforce, Sydney served as the Head of Global Media and Creative Strategy at General Electric (GE). For nearly a decade, Sydney focused on reimagining B2B marketing at one of the world’s largest, most iconic companies– creating new audience engagement opportunities and unlocking commercial value from brand-led marketing efforts. During her tenure, Sydney delivered breakthrough brand campaigns that brought the GE narrative to life, increased brand equity, and helped facilitate commercial opportunities.
Before joining GE, Sydney spent over eight years at the award-winning advertising agency, mcgarrybowen where she held various leadership roles in account management for clients JPMorgan Chase, The Walt Disney Company, and Chevron.
Sydney also serves on the Associate Board for Reach Prep, a nonprofit that provides access to transformational educational experiences for high-achieving students in underserved communities.