The Only Constant is Change: Marketing Leadership for a New Era

NYWICI Hosts a Fireside Chat with Adweek’s Chief Experience Officer, Jenny Rooney

 

Is customer experience the new marketing? A brand is an experience that delivers on a promise but what happens when the brand promise changes? This intimate discussion will address how CMOs and other marketing leaders are navigating endless amounts of change in order to deliver greater brand and business success.

The conversation will address:

  • Threads, X, Chat GPT + what’s next?
  • Customer experience influences brand perception (more than traditional marketing)
  • Balancing fundamental + future skills
  • Brand advocacy and culture today
  • CMO-to-CEO growth path
  • Fostering exposure + accessibility for the next generation

 

Date: August 24, 2023, | 3:30 pm – 5:00 pm EST
Location: Luminary Offices, 1204 Broadway, New York, NY 10001
Cost: Complimentary Admission for NYWICI members; Non-Member Admission: $50

register now

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ABOUT JENNY ROONEY

Jenny Rooney is Adweek’s first Chief Experience Officer, creating new initiatives, resources and experiential offerings to better serve marketing decision-makers and the global marketing ecosystem. She hosts Adweek’s Marketing Vanguard podcast, which spotlights the people who are driving the marketing industry forward and what’s driving them to move the needle of some of the world’s most exciting brands.

Previously Jenny served as Managing Director and Cofounder of CMO House at Black Glass. Prior to that, she served as Communities Director, Assistant Managing Editor and Chair of the CMO Network at Forbes, where she managed content and events critical to executive-level marketing decision-makers, particularly the annual Forbes CMO Summit; interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Video Interview Series; led the World’s Most Influential CMOs list; developed the Forbes CMO University Alumni Series; conceived of and launched Forbes CMO Next, an annual list of 50 game-changing CMOs; and oversaw development of the Forbes 30 Under 30 in Marketing and Advertising list.

As Editorial Communities Director, Jenny conceived of and launched the Forbes CxO practice, spotlighting C-suite executive collaboration, and oversaw all of Forbes’ editorial communities focused on the C-suite and aspiring entrepreneurial networks.

Jenny served as co-host of Wharton Business Radio’s monthly “CMO Spotlight” show on SiriusXM for seven years.  She was one of six Irish America Power Women inductees in 2018 and was named one of the Top 20 Women in Marketing by Agency Spotter in 2017.

ABOUT BRANDI BOATNER

Brandi Boatner is an award-winning digital communication, public relations, social media professional and prolific public speaker based in New York City. She is a member of IBM’s corporate affairs function supporting global influencer and advocacy efforts across social platforms (includes enablement and activation) both internally and externally driving market education around IBM’s brand and reputation. Boatner serves as the Chief Programming Officer for New York Women in Communications and the Chair of the Public Relations Society of America Tri-State District.

Additionally, she is on the Board of Directors for the Better Business Bureau of New York City and Hudson Valley; is a member of the Advisory Board of Poster House, the first ever museum in the US dedicated exclusively to posters based in New York City and serves as a member of the University of South Carolina’ Dean’s Leadership Council.