SPOTLIGHT: DANIELLE DARDASHTI

Founder, Principal Advisor
dash


Danielle Dardashti serves as co-Vice President of Corporate Membership on the board of New York Women in Communications.

Founder of dash. branded content advisors, Danielle works closely with marketers and publishers, unearthing the best brand stories imaginable and unleashing the most innovative and impactful ways to amplify those messages.

She has held senior branded content roles at Meredith Corporation, Tribune Publishing, Magnet Media, IKA Collective, and Connect with Kids. And is an Emmy award-winning documentary producer/writer, co-author of three published books, and a former on-air television reporter.

Danielle is currently a contributor to BrandStorytelling.TV @ Sundance. She has served on the board of New York Women in Communications since 2015.

Why she does what she does…
“I love telling stories. And video is such a powerful medium for storytelling. That’s what drew me to do what I do.”

What draws Danielle to NYWICI…
“I’ve worked in many areas of communications (TV, magazine, newspaper, journalism, branded content, sales, marketing). NYWICI includes women from all those various areas of the industry and at every career stage.”

Why she joined the Corporate Membership committee—and why other members should get involved too…
“I worked on Student Affairs for several years and that was extremely gratifying. I moved to corporate membership to try to help make an impact on the organization across the board.”

Her favorite social media platform…
“The telephone.”

Communications’ biggest challenge or at the top of her trend-watching list is…
“Ways for companies to tell video stories better, cheaper, faster.”

Off the clock, really…
“In the water at the beach.”

Her nirvana…
“The Ocean.”

Did you know…
“I was in a family band growing up.”

Day to relive…
“A day at the beach with my grandmother.”

Words to live by…
“Seize the day!”

 

Linda Descano

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