Public Relations Consultant and founder of Tomic Communications

Charlotte Tomic’s career is a testament to reinvention, service, and the power of connection. From her early days in publishing to her current work as a strategic communications consultant, she has consistently focused on elevating stories that matter, particularly those shaping women’s health, nonprofit missions, and social impact. As a longtime NYWICI leader and past president, she has helped strengthen the very community that supported her professional growth. 

Her first major communications role at St. John’s University became the foundation of her career. As Associate Vice President of Communications, Charlotte represented the university across its academic disciplines, worked closely with reporters, and served as a key liaison to the surrounding community. She also served on nonprofit boards, including the American Cancer Society, and chaired the Tobacco Control Task Force in Queens, roles that deepened her commitment to public service. During this time, she earned her MBA at St. John’s and joined NYWICI, recognizing it as a space to learn from women across disciplines and develop meaningful professional relationships. 

After St. John’s, Charlotte moved into agency and corporate communications roles in New York, further developing her expertise in media relations, strategy, and executive visibility. She later joined Golin as a Media Relations Manager, supporting healthcare, education, and nonprofit clients while continuing her NYWICI membership. These experiences eventually led her to launch her own consultancy, Tomic Communications, where she now serves as President. Based in Miami Beach, she provides strategic communications guidance to mission-driven organizations while living with her husband, physician Samuel Mowerman MD. 

Charlotte’s relationship with NYWICI quickly became a defining part of her professional life. Early in her involvement, she developed the Comms Conference at a time when the organization had minimal staffing and limited structure. She took on the challenge of building the program herself, coordinating speakers, negotiating venues, designing the agenda, and creating a job fair that connected students with industry recruiters. As she later rose to president in 1996, she strengthened NYWICI’s infrastructure and championed mentorship, community, and career development. 

Her advice to women in communications reflects these values: 

“Join an association like NYWICI. Meet like-minded women. Look for synergy. Lifelong friendships can develop, and it is one of the best ways to grow and find new opportunities.” 

A defining personal moment in Charlotte’s career occurred during the 1993 World Trade Center bombing. Responsible for a student career event that day, she faced the challenge of ensuring safety, communicating rapidly changing information, and maintaining calm without creating panic. Her ability to manage the situation with clarity and composure became an early test of her crisis-communication skills, underscoring a leadership style rooted in preparedness, empathy, and steady decision-making. 

Today, Charlotte’s influence is felt across the communications field through her consultancy, her mentorship of young professionals, and her commitment to elevating voices that spark meaningful change. Her legacy within NYWICI and the broader industry is defined by purpose-driven leadership, community building, and an unwavering dedication to helping others communicate their missions with clarity and confidence. Through this work, she continues to shape the next generation of communicators.