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NYWICI’s Powerful Research-Driven Platform and Call-to-Action Initiative
Launched during Women’s History Month, #WOMENHEARD has become a powerful research-driven platform focused on call-to-action initiatives to address the dramatic departure of women from the workforce at an alarming rate over the last year.
According to a recent study conducted by the National Women’s Law Center, 80% of all workers over the age of 20 who left the workforce in January of 2021 were women. This alarming statistic of women who are now exiting their jobs at 4X the rate of men comes on the heels of a year-long loss of more than 2.3 million women, putting women’s labor force participation rate at 57%, the lowest it’s been since 1988.
Additionally, women of color have been disproportionately impacted. According to the Bureau of Labor Statistics’ Unemployment Data, the jobless rate for Black women ages 20 and over is 25% higher than the national average of all American women in that same age group and for Hispanic women, the rate is just under 50% higher. (NBC news, 2020)
“Ultimately, we need to reimagine the workplace to better serve women, while correcting the disparities that existed pre-Covid.” — Ashley Miles, President of NYWICI
“We are committed to investigating the ‘why.’ These alarming stats serve as a major wake-up call for our industry and beyond, to stop and listen,” said Ashley Miles, President of NYWICI. “Once we understand the ‘why’ behind these trends and what it means for our industry, together, we can provide actionable tools, resources and open dialogue to help companies build back better. Ultimately, we need to reimagine the workplace to better serve women, while correcting the disparities that existed pre-Covid,” Miles added.
To serve as the driving force behind the #WOMENHEARD platform, NYWICI is conducting a robust national research study to deep dive into both the communications industry and women across the country to identify how Covid-19 is affecting women, and how their challenges can be addressed to ensure that the strides that have been made over the past decade aren’t reversed, and that the disparity for women of color is also actively addressed. Since the communications industry serves both consumers nationwide as well as their own employees, this research will serve as a valuable resource to understand the “why” behind the mass exodus of women in the workforce over the past year.