CAREER INSIGHTS & ADVICE

 

The Evolving Roles of Internal and External Communications

The Evolving Roles of Internal and External Communications

New technologies and AI tools have been bringing myriad changes to the workplace, including impacting the functions and perceptions of communications roles. This new era is seeing a shift in the traditional delineation between internal and external communications as well ...
Why Communications Professionals Should Think Like Entrepreneurs

Why Communications Professionals Should Think Like Entrepreneurs

Upon arriving at Boston University’s College of Communication last fall, I avoided the college of business at all costs. Being a COM student — jokingly referred to as the “College of Optional Math” — the business school intimidated me. I ...
The Era of Strategic Scarcity: Why Brands Are Becoming Harder to Access

The Era of Strategic Scarcity: Why Brands Are Becoming Harder to Access

For more than a decade, marketing strategy operated on a simple assumption: more visibility creates more value. Brands competed for impressions, engagement, and reach across rapidly expanding digital platforms. Algorithms rewarded frequency, creators multiplied rapidly, and success became closely tied ...
WOMEN’S HISTORY MONTH

WOMEN’S HISTORY MONTH

Happy Women’s History Month! 31 days of celebrating the women who sat at tables they weren’t invited to, refused to wait their turn, broke rules and rewrote them, made space where none existed, and refused to stay quiet. It’s a ...
Celebrating 115 years of International Women's Day

Celebrating 115 years of International Women’s Day

I was six years old when I first learned boys and girls are not treated the same. It was midday recess, and I wanted to play soccer, but the boys wouldn’t let me join because I was a girl. It ...
Redefining Success: Moving Beyond Titles to Purpose-Driven Careers

Redefining Success: Moving Beyond Titles to Purpose-Driven Careers

In The Devil Wears Prada, the protagonist, Andy, is told again and again that “a million girls would kill” for her new job as personal assistant to Runway Magazine’s iconic Editor-in-Chief, Miranda Priestly. Miranda pushes Andy to the brink, demands ...

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