SPOTLIGHT: HALLIE JOHNSTON

Hallie brings a wealth of client leadership experience to Initiative, with 25 years leading marketing and media strategies for global brands on the agency, client, and publisher side.

SPOTLIGHT: KAREN SHOFSY

Karen Shosfy is the Senior Vice President of Corporate Communications at Paramount, one of the world’s leading producers of media and entertainment content and home to a global portfolio of popular consumer brands and flagship streaming platforms, including CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV.