SPOTLIGHT

MATRIX 2021 SPOTLIGHT: AMANDA RICHMAN

North America CEO, Mindshare

Throughout her career, Amanda Richman has helped the world’s biggest advertisers solve business challenges through media. Today as North America CEO, she drives the strategy and activation of Mindshare’s capabilities and solutions across the U.S. and Canada, connecting the culture of more than 1,700 colleagues and working with leading global brands including Unilever, Ford, General Mills, and more.

Richman partners closely with Mindshare, GroupM, and WPP leaders across the global network to drive good growth for the agency’s wide-ranging client base and people. Her energy for industry change and empathetic leadership style creates a culture that develops the next generation of advertising leaders.

Prior to Mindshare, Richman served as the U.S. CEO of Wavemaker, where she led the transformation of two GroupM agencies (MEC & Maxus) into a thriving modern media business, earning Adweek’s “Agency of the Year” (2020). Before that, she served as President of Investment at Starcom where she broke down channel silos to build one integrated investment team across traditional, digital, local, and programmatic divisions.

Richman’s numerous accolades include Campaign’s “Female Frontier Awards” (2021), 4As “100 Greatest People in Advertising” (2017), and ad:tech “Industry Achievement” (2015) recognition. She also served as the Chairman of the American Advertising Federation (AAF) Board.

As a career-long advocate for inclusion, Richman is passionate about advancing Mindshare’s good growth agenda and solutions, from the Inclusion PMP series and Data Ethics Compass to the ‘Change’ transformation consultancy. She’s proud to lead #TeamMindshare, who have earned Campaign’s Media Agency of the Year, MediaPost’s Media Agency of the Year, and Ad Age’s Agency A-list in just the last couple of years, among other accolades.

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