SPOTLIGHT

MATRIX 2021 SPOTLIGHT: MARISA THALBERG

Executive Vice President, Chief Brand and Marketing Officer, Lowe’s

As executive vice president, chief brand and marketing officer, Marisa Thalberg is responsible for leading Lowe’s marketing organization and innovating new ways to inspire and engage customers. She also oversees Lowe’s corporate communications, community relations, and events planning and execution. Marisa joined Lowe’s in 2020. A globally recognized business strategist and brand-building innovator, Marisa is known for inspiring teams to take brands to new heights of consumer resonance, cultural relevance and business performance. She joins Lowe’s from Taco Bell, where she served as global chief brand officer, envisioning and leading the company’s evolution to a culture-centric lifestyle brand. During Marisa’s tenure, Taco Bell achieved record sales growth, the highest passion index among fans of any brand in the restaurant industry and was the second-fastest growing brand in the nation, following only Netflix.

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