SPOTLIGHT

MATRIX 2021 SPOTLIGHT: DAWN OSTROFF

Chief Content & Advertising Business Officer, Spotify

Dawn Ostroff is the Chief Content & Advertising Officer at Spotify, the world’s most popular
global audio streaming service. At Spotify, Ostroff oversees the company’s content businesses
which includes music and podcasts as well as the platform’s global advertising business. She
joined the company in August 2018.

As Chief Content & Advertising Officer, Ostroff leads all aspects of content and distribution operations, including all original content, and industry and creator relationships globally while driving partnerships with brands and marketers worldwide to deliver impact for their businesses and Spotify alike. She oversees Music, Studios, which includes podcasts and video, Creator Marketplace, Content Marketing, Content Business & Strategy, Ad Sales, Revenue Product Development, and Partner Solutions departments at Spotify. Prior to her role at Spotify, Ostroff served as President of Condé Nast Entertainment (CNE), a studio and distribution network with entertainment content across film, television, premium digital video, social, and virtual reality.

Ostroff helped found Conde Nast Entertainment in 2011. Ostroff oversaw the company’s feature film and television operations and launched its digital advertising sales division. Culling from IP across Condé Nast’s iconic publishing brands, including Vogue, Vanity Fair, The New Yorker, GQ and WIRED, CNE developed many film and television projects with Ostroff serving as a producer or executive producer, on projects including films “Only the Brave”, “First Monday in May,” and “Old Man and the Gun”, as well as the Netflix series “Last Chance U” and Discovery’s “Vanity Fair Confidential”. Ostroff also oversaw CNE’s digital video, which produces over 5,000 videos per year, and drives over 1 billion views a month.

Prior to joining Condé Nast, Ostroff was president of entertainment for The CW broadcast network – a joint venture of CBS and Warner Bros. that she helped launch in January 2006. Ostroff was responsible for programming, sales, digital initiatives, branding, marketing, and research. As president, she developed and oversaw several groundbreaking hit series, including “Gossip Girl,” “Smallville,” “Supernatural,” and “The Vampire Diaries.”

From 2002 to 2006, Ostroff served as president of the UPN Network, a subsidiary of CBS, where she developed and oversaw the popular series such as “Star Trek,” “Veronica Mars” and the reality series “America’s Next Top Model,” which has run for 23 seasons. Before UPN, Ostroff served as executive vice president of entertainment at Lifetime Television. In the five years that Ostroff led Lifetime Entertainment (1996–2002), the network rose from sixth place to become the #1-rated cable network in prime time.

Earlier in her career Ostroff held senior roles at 20th Century Fox Television and Michael Jacobs Productions (at Disney). She began her career working at several local channels in news as an on-air reporter and a producer.

Ostroff currently serves on the Activision Board of Directors and on the New York University Faculty of Arts and Science Board of Overseers. Previously, she served on the Board of directors for Westfield Corporation, and on the City Year LA board.

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