Madonna Badger, Founder and Chief Creative Officer of Badger & Winters, is on a mission to change the advertising industry. Her firm researched the effect that objectification of women has on individuals and brands.  It found that the approach can ...
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Summer is quickly approaching and soon you’ll begin to trickle into the office. I know you’re eager to learn a lot in the months ahead but the experience is of tremendous value on both sides ...
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Making a career change is a big decision. It can have a big payoff if it’s the right move, but can turn into a big regret if you pivot without thinking things through. Career coach Caroline Ceniza-Levine shares how to ...
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Kate White, The New York Times best-selling author of “The Gutsy Girl Handbook” and former editor-in-chief of Cosmopolitan magazine, shared her secrets for career success and her key strategies that she swears by ...
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Do you love what you do? Do you care about your work-life balance now and will you care about your work-life balance in five years? These are just a few of the self-evaluating questions raised by Ann Shoket, the former ...
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If you need to broach the issue of caregiving with your boss Performing well as an employee is key. If you are, approach your boss so you can work it out together. (Valerie) Know that the only legal protection for ...
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One of the key things in building a brand is to be consistent. Building familiarity and repetition across channels—from your message to your headshot—will help people remember you. You want to have one thing that makes you the go-to person ...
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As ​someone who’s just starting to brand herself professionally and personally, one of the best tips I’ve ever received was “​Don’t be strict and don’t be afraid. ​Post what makes you happy, makes you laugh, inspires you, makes you think ...
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Whether you or I like it or not, right now, at this exact minute, you have a brand, and you communicate it in everything you do. The more reason to remain vigilant in proactively and strategically managing that brand, no ...
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Consumers today are in control and they are savvier than ever. To meet their increasingly demanding preferences, marketers have broken through the bonds of traditional advertising, and storytelling is now the thread that runs through everything ...
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For the MSNBC host, it’s not just about building a personal brand — although that’s important too. Mika Brzezinski: She’s smart and got it all together, right? And yet, she’s the first to answer: “Everything is not what it seems” ...
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From scandals and misconduct to branding gaffes, crises are certainly dominating today’s news cycle and paving the way for major changes across nearly every industry. But what’s it like behind the scenes of a major public crisis? ...
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